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CoreHealth & 2Morrow Partner to Help Employees Quit Smoking
CoreHealth Technologies and 2Morrow, Inc. are pleased to announce their partnership to offer 2Morrow’s evidence-based smoking cessation program, SmartQuit, via the CoreHealth Corporate Wellness Platform.
2Morrow’s Evidence-based Smoking Cessation Program, SmartQuit, is now integrated with the #1 all-in-one Corporate Wellness Platform, CoreHealth Technologies – trusted by wellness providers around the world.
CoreHealth Technologies and 2Morrow, Inc. are pleased to announce their partnership to offer 2Morrow’s evidence-based smoking cessation program, SmartQuit, via the CoreHealth Corporate Wellness Platform.
Smoking is still the leading cause of preventable death, disease and healthcare spending in the United States. 2Morrow’s SmartQuit program is a full smoking cessation program delivered via the smartphone. The program uses a unique Acceptance and Commitment Therapy (ACT) approach to help participants learn new ways to deal with cravings and the urge to smoke. The SmartQuit program has been shown effective in 2 clinical trials and is 2-3 times more effective than trying to quit on your own. CoreHealth integration will make it easy for organizations to launch, use and see key metrics for the program.
“We proactively research and integrate our wellness technology with best-in-class tools and apps via our Wellness Network of third-party vendors. We partner with these wellness innovations to help our customer’s deliver a variety of leading-edge wellness programs to workforces around the world. Our customers, who are corporate wellness companies, health insurers, employee assistance providers and benefits brokers are always looking for new ways to help employees achieve better health. We are excited to offer 2Morrow’s clinically tested smoking cessation program as part of our platform as we feel it will be a tremendous resource to our customer’s and the employees they support,” says Anne Marie Kirby, Health Revolutionary and CEO at CoreHealth Technologies.
“CoreHealth is a leading wellness platform that provides over 1000 organizations with an easy way to pick and choose best-in-class solutions that meet their needs,” says Brandon Masterson, CEO of 2Morrow, “By teaming up with CoreHealth, organizations using the platform can easily add smoking cessation or 2Morrow’s other programs to their existing wellness portal.”
UPCOMING WEBINAR
Organizations interested in learning more the SmartQuit smoking cessation program and how it can help employees in your workplace can register for a webinar on Thursday, February 16 at 9am PST: https://corehealth.global/blog/corehealth-blog/2017/01/30/webinar-smoking-cessation-programs-in-the-workplace
Harvard Business Review: Simple Digital Technologies Can Reduce Health Care Costs
"2Morrow’s SmartQuit, a smartphone, app-based, smoking-cessation therapy that has demonstrated effectiveness in randomized clinical trials and is two to three times more effective than unaided smoking cessation."
"Digital therapeutics are technology-based solutions that have a clinical impact on disease comparable to that of a drug."
"2Morrow’s SmartQuit, a smartphone, app-based, smoking-cessation therapy that has demonstrated effectiveness in randomized clinical trials and is two to three times more effective than unaided smoking cessation."
John Koster and Eric Larsen Join 2Morrow’s Board of Directors
2Morrow, Inc. announced that John Koster, MD, former CEO of Providence Health, and Eric Larsen, Entrepreneur in Residence at the University of Washington CoMotion, have joined 2Morrow’s board of directors.
2Morrow Recruits Past CEO of Providence and UW EIR to Join its Board
2Morrow, Inc. announced that John Koster, MD, former CEO of Providence Health, and Eric Larsen, Entrepreneur in Residence at the University of Washington CoMotion, have joined 2Morrow’s board of directors.
Dr. John Koster served as CEO of Providence Health & Services for ten years. Prior, Koster held several leadership positions at health insurance plans, hospital systems, medical group, and consulting practices. He advises hospital systems, health insurers, boards and healthcare technology companies. Dr. Koster is an internist and emergency medicine physician. He is an author and also serves on the board of Banner Health and Sutter Health.
Eric Larsen serves as an Entrepreneur in Residence with the University of Washington’s CoMotion office. An experienced entrepreneur, Larsen works with emerging Northwest companies seeking to scale by leveraging his broad experience in engineering, technology, finance, and business operations. He advises several companies and is an angel investor who has led multiple fund raising rounds. Previously, Larsen held several senior leadership positions at Quellos and BlackRock.
“2Morrow is extremely honored to have John Koster and Eric Larsen join our board,” says Brandon Masterson, CEO of 2Morrow, Inc. “John brings extensive experience in the healthcare provider and insurer space that will help guide our strategy as we serve those markets. His passion for creating systems that treat the individual is in solid alignment with 2Morrow’s values. Eric’s proven record in helping startups scale and create value will be invaluable as we move forward and grow 2Morrow as a Digital Health leader.”
Dr. John Koster
Eric Larsen
Brandon Masterson
Is Nicotine Replacement Therapy Enough to Quit Smoking?
2Morrow has been working with behavioral scientists at Fred Hutchinson Cancer Research Center (FHCRC) who have created and tested a smoking cessation program based on an approach called Acceptance and Commitment Therapy (ACT).
2Morrow has been working with behavioral scientists at Fred Hutchinson Cancer Research Center (FHCRC) who have created and tested a smoking cessation program based on an approach called Acceptance and Commitment Therapy (ACT).
Evidence-Based Smoking Cessation App SmartQuit Adopted by State Health Agency
The SmartQuit app, developed by 2Morrow Inc, will soon be free for many people in Louisana thanks to a deal with that state’s health department.
The SmartQuit app, developed by 2Morrow Inc, will soon be free for many people in Louisana thanks to a deal with that state’s health department.
SmartQuit is a great example of how a health app can be done right and (hopefully) have large scale, meaningful impacts. SmartQuit was developed by Dr. Jonathan Bricker, Ph.D., a behavioral scientist at Fred Hutchinson Cancer Research Center and the University of Washington.
Recent Research Study: Digital Therapeutics Market to Hit 27.7%
The market is projected to reach $457.9 million by 2021 from $110 million in 2016 dominated by healthcare providers, payers & employers. Digital Therapeutics Market Growth, Trends and Global Forecast to 2021 Based On Application.
The market is projected to reach $457.9 million by 2021 from $110 million in 2016 dominated by healthcare providers, payers & employers. Digital Therapeutics Market Growth, Trends and Global Forecast to 2021 Based On Application.
Kirkland-Based 2Morrow’s App Will Now Help Expecting Parents in Louisiana Quit Smoking
Kirkland-based 2Morrow's customer base is continuing to grow, and the latest group to offer the company's app that helps people quit smoking is the Louisiana Department of Health.
Kirkland-based 2Morrow's customer base is continuing to grow, and the latest group to offer the company's app that helps people quit smoking is the Louisiana Department of Health.
2Morrow Partners with Louisiana Department of Health to Help Expecting Parents Quit Smoking Using SmartQuit® App
Digital medicine offers the possibility of continuous monitoring, behavior modification and personalized interventions at low cost, potentially easing the burden of chronic disease in cost-constrained healthcare systems.
2Morrow, Inc., makers of SmartQuit, announced their partnership with the Louisiana Department of Health through its Well-Ahead program to offer the SmartQuit smoking cessation app to pregnant women in Louisiana (and members of their households) who want to quit smoking.
Smoking rates in Louisiana are higher than the national average with about a quarter of all adult residents still smoking.(1) Smoking and being exposed to secondhand smoke while pregnant can lead to numerous health problems, both for the mother and child.(2) Because of this, many smokers are especially motivated to quit when they are planning a family or pregnant. Pregnant smokers have additional challenges when it comes to quitting including extra stress and limited access to quit medications. Most cessation medications have not been adequately tested for use by women who are pregnant or breast feeding and therefore are not typically recommended.(3)
SmartQuit is an app-based program first developed by researchers at the Fred Hutchinson Cancer Research Center and has been tested in two clinical trials.(4) The program uses a unique Acceptance and Commitment Therapy (ACT) approach to help participants learn new ways to deal with cravings. In clinical trials, smokers who used SmartQuit quit at rates 2-3 times higher than people attempting to quit on their own. Those that complete the program quit at even higher rates.(4)
“While the Well-Ahead program helps all Louisiana residents lead healthier lives, we recognize that pregnant women and their babies are especially vulnerable to the effects of smoking,” said Louisiana Department of Health Secretary Rebekah E. Gee. “We are excited about the SmartQuit app because it gives us another tool to help pregnant women quit smoking and give both themselves and their babies the best possible chance at life-long health and wellbeing.”
Through Well-Ahead, the Louisiana Department of Health provides free resources and information on how Louisiana’s residents and communities can become tobacco-free. Residents of Louisiana who want to quit and would like to use the app can sign up at https://smartquit.net/WELLAHEAD where they will fill out an anonymous survey and then receive login info to get the full version of the SmartQuit app for free ($50 value).
About Well-Ahead Louisiana
The Louisiana Department of Health and Hospital’s Office of Public Health's, Health Promotion Team is mobilizing communities across the state, developing community resource linkages, and increasing the access to healthier environments through the Well-Ahead Louisiana brand. http://www.wellaheadla.com/Living-Well-Ahead/Geaux-Tobacco-Free/How-To-Quit
2Morrow Offers SmartQuit® Program in Spanish to Help More Smokers Quit
2Morrow, Inc. announced their clinically tested smoking cessation app, SmartQuit®, now supports Spanish-language smokers who want to quit.
2Morrow, Inc. announced their clinically tested smoking cessation app, SmartQuit®, now supports Spanish-language smokers who want to quit. The program uses a unique acceptance and commitment therapy (ACT) approach to help smokers learn new ways to deal with their cravings.
Over 39 million people speak Spanish at home in the United States making Spanish the second most commonly spoken language in the United States.[i] According to the Centers for Disease Control, the leading causes of death among Hispanics/Latinos include: cancer, heart disease, diabetes and stroke - all of which can be caused by cigarette smoking. In addition, Spanish-speaking Americans often have less access to healthcare than the general population resulting in less access to cessation treatments.[ii]
“By offering SmartQuit in Spanish, 2Morrow hopes to make clinically tested smoking cessation techniques more accessible to underserved communities in the United States,” says Brandon Masterson, CEO of 2Morrow. “Spanish language support is an important step in reaching more smokers.”
The Spanish translation of SmartQuit was partially funded by the Washington State Department of Health and the CDC Prevention and Public Health Fund. So far, “Almost 1000 residents of Washington State have used SmartQuit to help them quit,” reports Joella Pyatt, Cessation Services Consultant at the Washington State Department of Health. With over 550,000 people living in Washington State that speak Spanish at home, the new version will help reach a different group of smokers.
In a recent clinical trial by researchers at Fred Hutchinson Cancer Research Center and funded by a Life Sciences Discovery Fund grant, SmartQuit participants were about twice as likely to quit smoking as those who try to quit on their own. And, people who completed the core program saw quit rates of about 28% - which is significantly higher than the 4-5% of smokers who successfully quit on their own.[iii] This data supports findings from a previous randomized control trial of the SmartQuit app.[iv] A larger, longer study funded by the NIH and conducted by the Fred Hutchinson Cancer Research Center will be launched later this year.
A lite version of the SmartQuit program is available in the iTunes or Google Play app stores. The full version is available via in-app upgrade or though some employers, health plans, groups or state programs. After downloading the app, SmartQuit participants that have their smartphone default language set to Spanish will automatically see the Spanish-language version.
[ii] http://www.cdc.gov/tobacco/disparities/hispanics-latinos/index.htm
[iii] Bricker, J., Copeland, W., & Heffner, J., (2016). Trial of an acceptance & commitment therapy smartphone application for smoking cessation among primarily low SES female smokers. (SYM19B), 26. Abstract retrieved from Society for Research on Nicotine & Tobacco 2016 Annual Meeting Abstracts, Chicago, IL.
[iv] Jonathan B. Bricker, Kristin E. Mull, Julie A. Kientz, Roger Vilardaga, Laina D. Mercer, Katrina J. Akioka, Jaimee L. Heffner (October, 2014). Randomized, controlled pilot trial of a smartphone app for smoking cessation using acceptance and commitment therapy. Drug and Alcohol Dependence, Volume 143, Pages 87–94.
Seattle Startup Looks to Extinguish Cigarette Smoking, Raises $500,000 for SmartQuit Smoking Cessation App
Helping people to quit smoking can result in a huge benefit for employers. Not only are users healthier and more productive when they stop smoking, but employers can also save big on healthcare costs associated with smoking. A Seattle-based startup is looking to help users quit smoking with the power of an app.
Helping people to quit smoking can result in a huge benefit for employers. Not only are users healthier and more productive when they stop smoking, but employers can also save big on healthcare costs associated with smoking. A Seattle-based startup is looking to help users quit smoking with the power of an app.
Seattle Visit Sparks Effort to Snuff China’s Smoking Habit — With an App
Dr Bricker from Fred Hutch Cancer Research Center visited China to discuss how the SmartQuit app could help smokers quit.
A visit by China’s first lady last fall led to an unexpected partnership between two scientists — one in Seattle, one in Beijing — who want to create a new way to help the Asian nation’s 315 million smokers quit.
Digital Medicine's March on Chronic Disease
Digital medicine offers the possibility of continuous monitoring, behavior modification and personalized interventions at low cost, potentially easing the burden of chronic disease in cost-constrained healthcare systems.
Digital medicine offers the possibility of continuous monitoring, behavior modification and personalized interventions at low cost, potentially easing the burden of chronic disease in cost-constrained healthcare systems.
