Mobilizing Behavior Change
When our will power runs out, we fall back on our habits.2Morrow is using the power of the Smartphone to help users create better habits. Over 40% of our daily decisions are made unconsciously or by "habit". Some habits are great (wearing seatbelts, brushing your teeth...) but this becomes problematic when those habits result in unproductive behaviors, which can affect our health, career, mood and relationships. To create lasting change, we must create habits that support our goals.
2Morrow creates tools that help us users change behaviors, enabling them to reach their goals. We also offer customized versions of our apps to business and organizations.
Surgeon General's Challenge: winner!
2Morrow's "Healthy Habits" App Wins U.S. Surgeon General's Healthy Apps Challenge!The U.S. Surgeon General's Healthy Apps Challenge was launched by Surgeon General Regina Benjamin, MD to promote her vision for a healthy and fit nation and was designed to highlight the ability of innovative new technologies to: (1) provide health information tailored to the needs of the user; and (2) empower users (the general public) to regularly engage in and enjoy health promoting behaviors related to fitness and physical activity, nutrition and healthy eating, and/or physical, mental and emotional well-being.
The winner of the Integrative Health category was "Healthy Habits" (from 2Morrow Inc.) Judges included: Michelle Kwan, Cornell McClellan, Wayne Jonas, Farzad Mostashari, Todd Park & Shellie Pfohl. [learn more]
Organizations are seeking innovative solutions to employee health."Mobile technology will do for personal health and wellness what it's already done for personal communications. As innovators, we need to tap into this revolution to better serve our clients and differentiate our firms in the marketplace. We look forward to forging new ground with 2Morrow Inc.!"
- J. David Johnson, Senior Vice President RCD&M