Leadership

Jo Masterson, CEO & Co-founder

Starting her career as an RN, Jo brings the real-world experience of working in healthcare systems with a focus on patient care. Over the years, Jo has earned an MBA and continued to expand her knowledge of human behavior working in healthcare, education and technology. She is also a successful serial entrepreneur who was named by the Puget Sound Business Journal as a “40 under 40” for making an impact in business and her community. Jo is passionate about the convergence of technology, healthcare, and behavioral science. She brings a deep understanding of the needs and opportunities in both the digital wellness and emerging digital therapeutics markets. LinkedIn

Brandon Masterson, Founder, COO & CTO

Brandon serves as the Chief Operating Officer and Chief Technology Officer at 2Morrow. As the original founder and CEO, he is a true pioneer whose innovative ideas about mobilizing behavior change came to fruition before the term “digital health” existed. With his experience as a senior manager in digital media, e-commerce, medical device and digital health organizations, Brandon drives the operations and scalability at 2Morrow with an eye on usability for both end-users and those who sponsor them.  Brandon sets the tone at 2Morrow with his motto of “Big Ears, Thick Skin and an Open Mind.” LinkedIn

Ryan Shanahan, CISO

Ryan is a seasoned IT and cybersecurity professional with extensive experience supporting Fortune 500 projects and small businesses. As CISO, Ryan leads the development and implementation of comprehensive strategies to safeguard organizational data, ensure compliance, and mitigate risks. Ryan holds several prestigious certifications, including CISSP, CISM, GCIH, GWAPT, GISP. LinkedIn

Deanna Waters, LMHC, VP of Participant Success

Deanna leads 2Morrow’s coaching, support, and program teams, bringing a rare blend of clinical expertise and communications leadership to strengthen engagement and outcomes. She has 25+ years of marketing and communications experience across digital health and digital therapeutics, healthcare, higher education, and a Fortune 500 retailer. A licensed mental health counselor with 20 years of clinical experience, Deanna is trained in evidence-based approaches including Acceptance and Commitment Therapy (ACT) and is a Mayo Clinic Certified Tobacco Treatment Specialist. She also contributes to NIH-funded work advancing digital therapeutics and is passionate about translating behavioral science into support that feels human, practical, and doable. LinkedIn

Board of Directors

Jo Masterson, Co-founder & CEO, 2Morrow, Inc.

See bio above.

Eric Larsen, Investor Director

Eric Larsen is an experienced entrepreneur and executive in finance, technology, and business operations. Previously he led the technology team at Quellos, scaling the business from 17 employees with $324M in assets to 350 employees and $25B, prior to the sale to BlackRock where he served as a Managing Director until 2016. He advises emerging Northwest companies seeking to scale and has led multiple fund-raising rounds. Eric earned CFA designation in 2001, his MBA with honors in Finance from DePaul University, and his undergraduate degree at University of Illinois in Electrical Engineering. LinkedIn

Our team is comprised of industry leaders and experts in business, technology, design, research, psychology, healthcare and medicine, and each individual is truly passionate about changing lives for the better. Our company culture is driven by the idea that the best work is born from creativity, diligence and lots of laughs. Bottom line… we make great things happen for all the right reasons.