Valued Goals Drive Meaningful Action
2Morrow’s programs connect values, goals, and actions for change that matters.
When it comes to health and well-being, people tell us that they know what to do, they just don’t know how to make themselves do it consistently.
2Morrow combines evidence-based behavioral science, cutting edge technology, engaging content, and human coaching to help people move toward their valued goals.
“By acting in alignment with the things that really matter, changing behaviors becomes part of who you want to be... not something you have to do.”
—Jo Masterson, co-founder at 2Morrow
2Morrow Health
An easy-to-use digital health platform that combines behavioral science and technology to provide evidence-based wellbeing programs via the privacy and convenience of a smartphone.
Wellbeing Bundle
Healthy Mind and Body
A whole-person approach to healthy living that combines seven unique digital health programs supporting personal growth. Participants may access one or more programs based on their personal goals.
Valued Goals
Stress
Weight
Sleep
Change
Chronic Pain
Tobacco*
Throughout the program, participants are supported by coaches they connect with on their terms.
Resolve Bundle
Coping and Self-Care
Practice powerful behavioral health strategies for coping with life's challenges and keeping a healthy mind. Incorporating an approach that includes acceptance and commitment, participants make room for unhelpful thoughts and feelings while doing more of the things that matter.
Valued Goals
Stress
Sleep
Change
Participants can access coaches in a variety of ways when, and if, they would like additional support and encouragement.
Breathe Bundle
Living Tobacco Free
A unique, holistic approach to dealing with the urge to smoke or use tobacco. This bundle treats each participant as a whole person - not “just” as a smoker - by offering a suite of popular healthy living programs that reinforce coping and behavior modification skills.
Valued Goals
Tobacco*
Stress
Weight
Participants have access to coaches, educational programs, and nicotine replacement therapy (for those who qualify).
HOW DOES IT WORK?
It all starts with Valued Goals. Participants define what matters to them and create goals that align with those values. Next is a guided exploration of new ways to deal with unhelpful thoughts, feelings, and urges that can keep you stuck in old patterns. Each program addresses a key concern or behavior, teaching transferable skills that build on each other as more programs are completed. Lastly, participants are asked to practice taking action toward their goals in the real world. The result is meaningful action that moves individuals and organizations toward the things that matter.
Each participant will have access to multiple self-paced behavioral programs delivered via one easy-to-use app. Along the way, they will access on-demand content, receive motivational support, and track progress. Throughout the journey, participants are supported by a coach they can connect with on their terms.
*For those enrolled in the tobacco program, nicotine replacement therapy (NRT) is offered and shipped directly to participants who qualify. The medication helps with physical withdrawal symptoms while participants practice the behavioral skills that lead to long-term success.
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Helping employees quit is good for business and the employee! Tobacco use continues to be the largest preventable driver of death, disease, and health care spending. (cdc.gov) 2Morrow has created a robust cessation program that supports healthy living and delivers one of the best ROIs in wellness - helping people quit smoking.The average cost of tobacco use to employers is $5,800 per employee, per year (from health costs and lost productivity.) Source: Most employers have hidden tobacco users. The ROI of making it easy (and non-judgmental) to get help is clear. Quitting is hard but each quit attempt increases the odds of quitting for good!
EXAMPLES:
Number of employees: 1,000Number who smoke 14% (national average): 140
Average cost to employer per smoker per year: $5,800
Potential annual savings if no employees smoked: $812,000
Potential annual saving if just 10% of smokers quit: $81,200
Number of employees: 10,000
Number who smoke 14% (national average): 1,400
Average cost to employer per smoker per year: $5,800
Potential annual savings if no employees smoked: $8,120,000
Potential annual saving if just 10% of smokers quit: $812,000
Value to Employers
Helping employees quit is good for the business and the employee! Each person that quits could save employers up to $5,800 per year - every year. This calculation looked at people who smoke only. Tobacco use rates are about 20%.
Value to People who Smoke
Smoking costs individuals $2,000 - $4,000 per year in out-of-pocket costs and $40,000-$80,000 a year in total costs (source.)That can add up to millions of lost opportunities over a lifetime. Even worse, people who smoke die about ten years younger than people who don’t. Quitting smoking is life-changing.
Quitting Tobacco is Hard
People often feel judgment or shame about tobacco use. You can help your employees quit smoking by providing a supportive and smoke-free environment, encouraging quit attempts (every try counts), and providing free access to quality behavioral programs, coaching, and FDA cleared medications like NRT.
2Morrow is passionate about helping people quit tobacco, and we are here to help.
Programs
TOBACCO
Taming the Urge Monster.
SLEEP
Sleep as a success strategy.
CHRONIC PAIN
Strategies for living with chronic pain.
WEIGHT
A fresh way to think about weight.
CHANGE
Dealing with tough stuff.
STRESS
Tips for dealing with stress.
VALUED GOALS
Focus on what matters.
COMING SOON
Check back for more programs!
Built for Enterprise and Healthcare
IT Security
Coaching
Evidence Based
Privacy
Fulfillment
Promotion
Reporting
Account Management
APIs Integration
Research & Customized Apps
2Morrow is constantly doing R&D on new programs and products. In addition to our products, we collaborate with select researchers or community health groups to help them build and test their interventions using 2Morrow’s behavioral engine as the basis. Some collaborations have expanded 2Morrow’s offerings; some stay with the researchers.
CURRENT OR RECENT PROJECTS
(not all projects are listed)
PAIN
DTx for Chronic Pain: NIH, SBIR, HEAL Funded R&D. Research partner is UW Medicine
WebMap for Chronic Pain: R&D, Researchers at Seattle Children's Research Center
Surgery Pal: R&D Researchers at Seattle Children's Research Center
TOBACCO
Quitting while Pregnant: Community Health, In collaboration with WA DOH
Vaping for Teens and Young Adults: Community Health, In collaboration with WA DOH
Quit Culture: for Black Adults: Community Health, built in collaboration with Interact for Health
Tobacco Programs in Spanish: Community Health, In collaboration with WA DOH
iCanQuit Study: R&D in collaboration with the Fred Hutch Cancer Center
The 2,400 person iCanQuit study looked at an Acceptance and Commitment Therapy app for quitting smoking. The Phase III RCT was funded by an NIH grant and conducted by researchers at the Fred Hutch Cancer Center. That study is published in JAMA Internal Medicine, with six additional published studies looking at subpopulations. 2Morrow is the commercialization partner and licensee. (study)
BEHAVIORAL HEALTH & OTHERS
Cancer Survivorship: Community Health, in collaboration with the WA DOH
Grief, Loss, and Change: Support for healthcare workers, employees, and others during COVID
Leak Proof: Postpartum Incontinence, researchers at Beaumont University
Localized Programs: Localized programs for multiple populations
HAVE A PROJECT IN MIND?
2Morrow takes on limited research or community health projects each year. If you want to discuss collaborating, don't hesitate to get in touch with us.
Congratulations!
2Morrow has been selected as a Shortlister Top Vendor for Q1 2026 for their Smoking & Tobacco Cessation Program. Keep up the great work, and thanks for being a great partner!
Participant Comments
Thoughts from a few of the hundreds of thousands of people that have participated in 2Morrow’s programs.
“Thank you for this app! I am dealing with a lot of stress and people at work were noticing. They recommended this app and to talk to somebody. Truthfully I found this app to be as effective. And, being able to message my coach is amazing.”
- Stress Program
"I'm really proud of myself for deciding to put the cigs down for good. These lessons really taught me how to acknowledge my urges but not to act on them. Good stuff!"
- Tobacco Cessation Program
“I have spent my whole life worried about the numbers on the scale instead of how my life was going overall. No more! Thank you for a fresh perspective.”
- Weight program