Using Smartphone Apps to Reach More Smokers
2Morrow's COO Jo Masterson wil be presenting at the North American Quitline Consortium (NAQC) conference on March 20th in Austin, TX.
Overview - As we watch call volumes decrease and budgets tighten, there is an opportunity to look to new technologies and research for innovative ways to serve more smokers. Apps can help reach some hard to reach populations including youth, homeless, minority groups and shift workers. This session will present: Research & case studies, how to integrate apps with telephone coaching programs, data & reporting, data security and other important issues to consider.
