Digital Health Science News: A New Study Finds That a Smoking Cessation App Can Reach a Diverse Group of Users

To better understand which populations will use digital tobacco cessation programs, 2Morrow, in collaboration with Washington State Department of Health (DOH), conducted an observational study of 1280 adult Washington State residents who registered for and activated the 2Morrow Health cessation app between 2018 and 2020. The study, published in the open access journal JMIR Public Health and Surveillance, shows that a digital cessation app to quit smoking can draw a diverse audience including at-risk and underrepresented groups.

The full research article can be found here.

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