KXLY: SRHD Introduces 2Morrow Health, a New App That Helps Those Wanting to Stop Vaping or Smoking
In this episode, we hear from Jo Masterson, CEO and Co-Founder of 2Morrow and cover: The founding philosophy of 2Morrow and co-founding a company with your partner; The funding journey; The NIH grant for 2Morrow’s program for pain; Using a DTx to cope with pain that will not be effected by behaviour change; Consumer experience using different 2Morrow programs; Core principles of acceptance, awareness and mindfulness, and; Evidence generation and approach to market.
