GeekWire: New Research from Fred Hutch Shows that an App Can Dramatically Help Smokers Quit
n follow-up to publication of a randomized clinical trial supporting efficacy of smartphone applications for smoking cessation in JAMA Internal Medicine, GeekWire talks to 2Morrow CEO, Jo Masterson, about her thoughts. She discusses how the research that was conducted with the proprietary ACT based technology that 2Morrow exclusively licensed from Fred Hutch is not only a game changer for digital health, but goes beyond that.
Jo states, “We’re taking about life and death. And if you get more people to quit, this changes families and lives.”
