2Morrow Announces New CEO, Jo Masterson, to Advance Digital Therapeutics Strategy
The Board of Directors of 2Morrow, Inc., a pioneer in evidence-based digital health, announces the promotion of co-founder, former COO and Chief Product Officer, Jo Masterson, to the position of CEO and Chair of the Board.
Jo is a thought leader in the digital health industry, registered nurse, MBA, serial entrepreneur, and former “40 under 40” who has led sales, program development, and research for 2Morrow. “Jo brings a deep understanding of the needs and opportunities in both the digital wellness and emerging digital therapeutics market,” said Dr. John Koster, Member of the Board, and former president and CEO of Providence Health & Services. “We are in a strategic position to advance our vision to serve the unique healthcare needs of individuals, and Jo is the right person to accelerate this vision.”
“I am incredibly proud of 2Morrow’s role in bringing evidence-based digital health to the wellness industry,” said Jo Masterson, CEO. “2Morrow is now taking everything we’ve learned about delivering effective behavioral therapies digitally and applying it to healthcare, especially in treating chronic diseases and conditions.”
Based on a growing focus in healthcare, including an increase in demand for digital health solutions due to the COVID-19 pandemic, former CEO of 2Morrow, Brandon Masterson has stepped down and will lead the charge on innovation and scale as the COO. The realignment of the 2Morrow leadership team optimizes its strengths as the company grows and matures in the healthcare space.
