Press Release:                                                                 

2Morrow Launches the First Digital Health Smartphone App to Help Teens and Young Adults Quit Vaping

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Kirkland, WA (October 2, 2019) – 2Morrow, Inc., a leader in pioneering scientifically tested, digital health solutions for people addicted to nicotine announces a new app for teens and young adults who want to quit vaping. The app was created in collaboration with the Washington State Department of Health and launched in Washington state this week. 2Morrow plans to expand access to other parts of the country soon.

The youth vaping epidemic continues to worsen with the Center for Disease Control (CDC) preliminarily reporting that over 25% of high school students have used nicotine vape products in the last 30 days. In addition, the CDC, U.S. Food and Drug Administration (FDA), state and local health departments, and other clinical and public health partners reported that they are investigating a multi-state outbreak of lung injury associated with e-cigarette product use or vaping.

“We are deeply concerned by the rapid rise in youth e-cig use and recent news of young people with serious vaping related lung disease and even deaths,” said Jo Masterson, Chief Product Officer, 2Morrow. “With vaping, a new generation is becoming addicted to nicotine and this addiction makes it hard to quit. Quitting any form of nicotine is not easy, however there are proven strategies that can help if we can get young people to use them. One way to increase access is to deliver these programs privately via a smartphone app.”

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2Morrow is uniquely qualified to help people deal with nicotine addiction, including vaping. This new vaping program has been adapted and developed from a scientifically tested smoking cessation program that was designed in collaboration with researchers from the Fred Hutch Cancer Research Center in Seattle. That program was the first cessation app to be tested in a randomized control trial. 2Morrow’s nicotine addiction programs have been used by over 75,000 tobacco users across the U.S. and are distributed via state programs, employers, wellness programs and health plans.

The new vaping app offers a full, stand-alone program that incorporates proven behavioral strategies and tools, with personalized support through daily lessons and text-based messages. Users learn how to address their cravings, urges, and unhelpful thoughts to move toward their goal of quitting using clinical best practices from Acceptance and Commitment Therapy (ACT), a widely accepted behavior change model. The program provides a private, personalized and non-judgmental experience.

“Not only does the app offer an innovative model of cessation support, but it enables us to reach Millennials – people who have so much life to gain by quitting,” said Nick Fradkin, Tobacco Cessation Consultant, Washington State Department of Health. “As such, we are particularly proud to feature this resource to young adults as our state implements Tobacco and Vapor 21 next year.”

2Morrow is excited to launch this program in Washington state to tackle vaping with an app specifically designed for this vulnerable population. 2Morrow is also working with other states and organizations to expand program access to other areas. Organizations can learn more about offering the program to their population at www.2morrowinc.com/vaping-cessation

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About 2Morrow: 2Morrow is a leader in pioneering and providing scientifically proven, digital coaching solutions. Founded in 2011 and based in Washington state, 2Morrow focuses on evidence-based programs that combine technology and behavioral science to address some of today’s largest healthcare issues including smoking, vaping, weight, stress/anxiety and chronic pain. This innovative approach grew out of a collaboration with researchers at Fred Hutch Cancer Research Center in Seattle and incorporates Acceptance and Commitment Therapy (ACT) which has been shown to be effective at changing behavior in multiple clinical trials. 2Morrow currently works with employers, states, health plans, providers, and public health organizations, placing programs directly into the hands of people who need them most via the convenience and privacy of their smartphones @2MorrowInc  @2MorrowHealth  

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Webpage: https://www.2morrowinc.com/vaping-cessation

WA DOH Site: https://www.doh.wa.gov/quit

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